Though Jordan no longer takes to the court, he does own his own NBA team in the Charlotte Hornets. While every other team in the league will don Nike-made gear in 2017, the Hornets players will wear the team owner’s trademark Jordan brand.
Nike recently struck a deal with the NBA to provide uniforms for the league's players for the next eight years. The Jordan brand, a subsidiary of Nike, will act as a test, with Nike closely monitoring the brand’s success. Assuming the brand does well, Nike plans to expand the offer to other teams in the league. Forbes surmises the Chicago Bulls might be one of the first teams offered the Jordan brand, given Michael’s strong ties to the team.
Michael Jordan first created the brand in the mid-1980s during his rookie year in the NBA. Since then, the brand’s signature Air Jordan shoes have become a cultural phenomenon for basketball fans, with 31 signature versions of the sneaker released to date.